GetGlobal is a US business conference for global trade and expansion. As with nearly any high visibility event that takes place on a grand scale, partnerships and sponsors play an important role. Global collaborators need assurance that their brand and international reputation will be presented in the best possible light, and that participation with the event would affirm their core values. Providing marketing teams and publicity with constantly evolving promotional assets is key to maintaining a consistent and distinguished dialogue with the people that carry the message. Marshaling a vast array of social media messaging, webcasts, white papers, and providing custom assets for third party collaborators is a daily imperative.