The preponderance of social media players, influencers of every stripe, and user content up the yazoo doesn’t seem like it’s going to subside anytime soon. Traditional advertising, and the agencies that churn it out, are clamoring for a piece of the platform pie. ‘Authenticity’ is just a word for ‘cut the shit’, and it’s what a never-more-jaded audience demands. We feel the way to achieve that is with unique creative (the noun version). So we roll up our sleeves and lay down some original content that stands out, gets noticed, and is always creative (the adjective version).