Way beyond a logo or wordmark, proper identity design extends to each and every touchpoint
In the toolbox:
Brand strategy
Art direction
Packaging
Digital
Environmental
Advertising
RECENT BRANDING PROJECTS
Some stellar parnters:
EMI
Sonar
Capital Records
Priority Records
Naked Music
Strictly Rhythm
Ultra Records
Columbia Records
Nervous Records
King Street
and on, and on
Content to Create
There are a lotta tools at our disposal to ensure that messages get rightfully received: discrete analytics, consumer insight, user intelligence, multicultural, ethnographic, qualitative-and-quantitive research are all well and good, but are chiefly the means by which the content gets its groove on.
UNEARTHLY DELIGHTS
Plan crazy
Taking the style and sensibility of Colorola’s quintessentially California design and applying it to objects, spaces, and places.
Initial ideation
Concept rendering
Maps
Plans
Interior design
Landscaping
Furniture design
Signage
Display
Point of sale
Lighting design
Wayfinding
Social
obligations
The preponderance of social media players, influencers of every stripe, and user content up the yazoo doesn’t seem like it’s going to subside anytime soon. Traditional advertising, and the agencies that churn it out, are clamoring for a piece of the platform pie. ‘Authenticity’ is just a word for ‘cut the shit’, and it’s what a never-more-jaded audience demands. We feel the way to achieve that is with unique creative (the noun version). So we roll up our sleeves and lay down some original content that stands out, gets noticed, and is always creative (the adjective version).
@COLOROLA
