Making your mark in a world teaming with visual enticements can be a challenge. But there’s more to a brand signature than mere demarcation. Often the means by which a brand is initially encountered in life, the logo is a multi-functional device that sets the tone for all subsequent interfacing with the product or service. With a comprehensive Identity System, we provide three essential components: 1. The brand signature and, if appropriate, variations for various media; 2. A strapline that verbally encapsulates the brand; 3. A style guide that prescribes the proper application of the mark, typographic standards, and specified colorways.

Each project is different, but generally, branding starts of with a clearly defined set of objectives. Going beyond the ‘what’ of the brand, we dig deep into the ‘why’. This is where the company ‘vision’ is expressed at every opportunity. It’s storytelling, an authentic portrayal of the brand’s unique selling points and value proposition. Branding is about creating an entity in the consumer’s mind so that they have a palpable, long-lasting representation. We build a captivating narrative that conveys the essence of a product or service.

In the era of user-generated content, ready-made digital stock, and questionable NFTs, a solid content strategy, matched with alluring, original design, is more vital than ever. Creative content, whether it’s disruptive, or tailored to go down smooth, is the key to differentiation, brand awareness and customer loyalty. A robust suite of assets, utilized via digital media, advertising, packaging, merchandise, or custom publications, for example, add value and recognition to brands in a competitive marketplace.