RE
:BRANDING
Far beyond a logo or wordmark, proper identity design extends to each and every touchpoint. Colorola strives to discover, create, and leverage all opportunities to convey the vision and the value of the brand. In the toolbox:
Design systems
Brand strategy
Art Direction
Exhibition
Naming
Guidelines
Packaging
Digital
Environmental
Advertising
Creative content
RECENT BRANDING PROJECTS
4 THE
RECORD
If it’s not an adage it should be: graphic designers are frustrated musicians. We’ll have to settle for the exquisite sounds and rhythms that is provided so much inspiration for so much work. Nary a pixel is placed without the constant refrain of man’s greatest achievement: music. It’s the soundtrack that makes sound design.
SOUND DESIGN PROJECTS
DESERT
ED.
The desert is the last place I thought I’d wind up. December 2019: I arrived in Palm Springs to work on the Mahala, a top-to-bottom design project that required my presence. Then, of course, a global pandemic happened and I stayed in place. On previous visits, so much had been hidden in plain sight. The spectacular natural setting, the architecture (beyond the mid-century blockbusters), the desert-inspired artists and designers were here all the time, but with a certain LA jadedness, I might have overlooked it. That’s what inspired ‘Vista Las Palmas’. It’s an admittedly urban, design-centric perspective on the less-seen magic of the desert, sharing found objects, always looking for more. It’s a large-format printed piece with some off-the-beaten-path info, interviews, photography, and graphics. It’s my own take, at least in the beginning. I hope you’ll check it out. November 2020.
—Stu
UNEARTHLY DELIGHTS
There’s more to the Coachella Valley than golf-carts, caftans and Mojave-matched influencers. For instance there’s the architecture, the desert fauna, and a surprisingly deft cumbia scene. There’s ex-pat gourmet, a veritable ashram of unconventional gurus, and a serious dedicated nudist community. There’s a lot more. We’ve only begun to scratch the surface in our forthcoming large format print publication, Vista Las Palmas. Limited editions starting November, 2020. Hopefully. If you’d like to participate or get a hold of a copy, give us a holla.
PLAN
CRAZY
Taking the style and sensibility of Colorola’s quintessentially California design and applying it to objects, spaces, and places.
Initial ideation
Concept rendering
Maps
Plans
Interior design
Landscaping
Furniture design
Signage
Display
Point of sale
Lighting design
Wayfinding
CONTENT
2 CREATE
The preponderance of social media players, influencers of every stripe, and user content up the yazoo doesn’t seem like it’s going to subside anytime soon. Traditional advertising, and the agencies that churn it out, are clamoring for a piece of the platform pie. ‘Authenticity’ is just a word for ‘cut the shit’, and it’s what a never-more-jaded audience demands. We feel the way to achieve that is with unique creative (the noun version). So we roll up our sleeves and lay down some original content that stands out, gets noticed, and is always creative (the adjective version).
@COLOROLA
