Project Description

PUIG

Barcelona, España

Working closely with the marketing department of world-renowned fragrance manufacturer, Puig, as well as the packaging team, and the designer herself, we created comprehensive branding programs for two signature fragrances, Chic, and Carolina. Maintaining a seamless connection to the famed international apparel line while defining a unique presence for the new products, we customized the signature font and carefully enhanced the classic brand touchstones.