An astoundingly gorgeous setting in the lush, shoreline jungle of Tulum, Arca needs no branding. The setting, the design, the renowned cuisine from Executive Chef, Jose Luis Hinostroza, is more than sufficient. So, when it comes to an identity design, discretion is the game. The Arca partners were meticulous in constructing a restaurant space with minimal environmental impact— and we felt it important that this commitment should be evident in all brand messaging. Through several iterations of the Arca identity, we finally arrived at a logo direction that was sufficiently subtle, minimalist, and yet, distinctive.