Los Angeles, California

Established in Los Angeles in 1979, The Center for Nonprofit Management is one of the country’s most influential social institutions. They’ve played an integral role in the development of the Southern California nonprofit community— the largest the US. Busy as they are, they had neglected their online presence, and their brand needed a serious overhaul.

As an established thought leader for the nonprofit sector of Southern California, we suggested CNM leverage their location. We set out to evoke the sunny optimism and diversity of the greater LA area as well as provide a clear understanding of CNM’s services and core values. Forward-thinking, innovative and constantly evolving, the Center epitomizes the essence and the very climate of West Coast public-spiritedness.

Beyond the friendly tone, there’s business to be done. Information about CNM courses, access to CNM services including jobs board and the microsite,, nonprofit information and research data, class schedules, price and description– and purchase of classes, information on and purchases of CNM publications. Organization is key.