As one of the most eminent fashion designers in Spain, Antonio Miro’s name has been for decades, synonymous with discrete yet innovative fashion and accessories for men and women. A passionate dedication to craft and material, the creations of Antonio Miro extend now to home furnishings and hospitality.
With numerous product lines and an extensive world distribution network made up of a vast consortium of agents and producers, the line lacked a singular identity that could bring all the disparate components together. We were asked to create a unified brand system that could provide consistency across a broad range of merchandise.
Over the years, the client had presented numerous iterations of its logotype, always composed of a bold san-serif and limited or no embellishment. We cleaned up the typography and added a partially negative block that could give some distinction to the moniker without radically altering the established look.