ACME HOSPITALITY GROUP

With an impressive folio of innovative yet welcoming watering holes and eating establishments in New York and LA, the ACME guys have upped the ante on the neighborhood bar. As frequent clients of their downtown LA joints, the Colorola team was only too obliged to help out with their online presence (plus we’d run up an impressive bar tab, what were we going to do?).

Bonafide experts in the sale of spirits, this bicoastal team decided they would take their pub prowess to the coffee crowd. Inspired by mid-century Swiss pharmaceutical design, we created a rather discreet identity— deftly signaling the association between design, caffeine and a good buzz.