Our chance to brand a major Hollywood studio, sort of. Built for studio housing in Hollywood’s Golden Age, The Hillview had seen better days before developers took it over to create a concierge-style apartment complex on Hollywood Boulevard. The former haut of Charlie Chaplin had historic pedigree, but needed a bit of polish.
Hollywood is steeped in nostalgic destinations and businesses. The challenge was to evoke the romantic bygone days of the world’s entertainment without becoming a touristy pastiche. After all, people still have to call it home.