Travers San Francisco
There are stark contrasts between the way business is conducted in the vast entertainment capital of LA, and the overtly innovative yet comparatively refined Bay Area. In spite of the numerous shared customs and traits of both cities, the northerners generally expect a bit more polish, and the Angelinos want more flash.
Perhaps it’s Colorola’s dual citizenship (Principal, Stuart Patterson is from SF) that helped us determine a unique identity for the new northern outpost of the LA realty powerhouse, Travers. The objective was to assure the discriminating SF commercial crowd that Travers is cool while extoling the experience and vast knowledge of an internationally renowned commercial magnate. This is a perfect example of how our creative experience bridges the non-conventional with the corporate, creating a unique and modern identity that distinguishes Travers from all the predictable, generic, spreadsheet-style design that pervades the professional landscape.