The Los Angeles Theatre Center
Drawing a Crowd
Like many forms of art and entertainment, theater in Los Angeles, though often eclipsed by the movie industry, is a competitive enterprise. With so many diversions, from the beaches to the mountains (and so many freeways in between), attracting crowds to live performances that don’t typically feature Hollywood megastars or the Lakers is a challenge. We decided to apply some of the same strategies that have proven so successful in attracting thousands of Southern Californians to electronic music events and festivals. Creating unique, eye-catching illustrations, we were able to initiate a narrative, and additionally, integrate the theme into the overall seasonal collateral. In two seasons, we’ve managed to contribute to a dramatic increase in overall attendance by supplementing the extraordinary stage performances with original illustrated posters, giving each production a definitive look, and a thorough marketing strategy. The rest, as they say, is showbiz.
