The Los Angeles Theatre Center
Drawing a Crowd Like many forms of art and entertainment, theater in Los Angeles, though often eclipsed by the movie industry, is a competitive enterprise. With so many diversions, from the beaches to the mountains (and so many freeways in between), attracting crowds to live performances that don’t typically feature Hollywood megastars or the Lakers is a challenge. We decided to apply some of the same strategies that have proven so successful... Read More
The Los Angeles Theatre Center
The Los Angeles Theatre Center
The Los Angeles Theatre Center Rebranding Any design for a cultural institution like LATC must be determined by its content. Outstanding branding cannot take the place of purposeful stagecraft or visionary productions. It can however enhance each production and edify the overall experience. An inspiring, attractive, coherent communications system, deftly applied to all media platforms, can help to inspire all participants, from the actors to the... Read More
