Giving more face (of the world).
Here’s the main image for LATC’s Face of the World, aka, their Fall season. I feel like the Historic Core, as it’s been designated by downtown LA booster types, saw it’s heyday just around the Wall Street Crash of 29. With the exception of a few New Deal building constructed for civic aims, the late 20’s was when all construction pretty much halted. So the neighborhood around Spring, Main and Broadway between 2nd... Read More
Face of the World
The LATC’s fall season, Face of the World starts in September, which means we’ve got to go to print with the collateral last week. Keeping the posters very title-centric, which might prove to be a more attractive solution than the time consuming illustrations that I had planned to do. I’m going to try out that ‘less is more’ thing. These are the first two production posters, 6 more to go. #gallery-1 { margin:... Read More
The Los Angeles Theatre Center
Drawing a Crowd Like many forms of art and entertainment, theater in Los Angeles, though often eclipsed by the movie industry, is a competitive enterprise. With so many diversions, from the beaches to the mountains (and so many freeways in between), attracting crowds to live performances that don’t typically feature Hollywood megastars or the Lakers is a challenge. We decided to apply some of the same strategies that have proven so successful... Read More
The Los Angeles Theatre Center
The Los Angeles Theatre Center
The Los Angeles Theatre Center Rebranding Any design for a cultural institution like LATC must be determined by its content. Outstanding branding cannot take the place of purposeful stagecraft or visionary productions. It can however enhance each production and edify the overall experience. An inspiring, attractive, coherent communications system, deftly applied to all media platforms, can help to inspire all participants, from the actors to the... Read More
