Sensis
In addition to providing the name-change and concept, Colorola created the brand ID and logotype for this fast-growing Los Angeles digital-centric advertising agency, Sensis. Working closely with the agency’s creatives and management, we explored many themes, colors, fonts, and styles. The ability to apply effects and animation was important, but the icon also had to function as a static symbol across numerous media platforms. The notion of a synthesis of services was important to the sales team, so the interlock segments of the ‘S’ icon were seen as a positive, though subtle, reference to the agency’s core brand values.
