Mexico DF, Mexico
Think of it as Spotify for the hispanic world
Colorola created the brand ID for an innovative new radio app designed specifically for Latin America and the US Latin American audience. The startup initially had the name, De La Musica, which really didn’t work well for the latin audience (too generic). Working closely with the developers (starting out quite systematically and eventually throwing names around until something resonated), we came up with the easy-to-translate-because-it’s-a-made-up-word, Senzari.
We created several formations of the ID for use across numerous platforms including user interface, animated content, corporate print collateral, outdoor advertising, a huge booty of merchandise, promotion, and corporate collateral.