Legendary dance and performance venue on Hollywood and Vine
If Hollywood is the world s entertainment capital, then Avalon is the Royal Palace. Formally the sound stage for Jerry Lewis live television broadcasts, the extraordinarily well-preserved landmark near Hollywood and Vine faces the Capital Records building, and is the location of choice for many of the world s top performers. The imposing Spanish Empire structure functions as a live venue for sellout performances, and during late night weekends, transforms into one of the most popular night clubs on the West Coast.
Colorola has created the brand ID as well as a large portion of its printed collateral. The owners are aware of the historical significance of the theater, and have entrusted Colorola to produce original art and marketing material that demonstrates its uniqueness and quality. Taking our cues from mid-century cinema and Hollywood s heritage of the 60 2s and 70 2s hedonism, we have created a brand narrative for the club that could visably constitute the key art and packaging for a major motion picture release.
After a multi-million dollar renovation of the fabled Palace Theater at Hollywood and Vine, Colorola designed the sexy and versatile brand system for its new moniker: Avalon. We took elements of the main venue’s logo to create a separate yet consistent ID for its Saturday night dance party, Avaland.