Maians Rebranding

A Natural Fit: Making Maians

The Maians brand story starts at the ‘fabrica’.  With a unique approach to manufacturing that eschews automation and synthetics, instead combining natural raw material and artisan knowhow to create a superior product.  Each pair of Maians is hand-made in Spain, and the fine quality achieved by an elaborate, detailed fabrication is why we’ve adopted as our chief slogan : 100% Hecho a Mano en España.

We updated the Maians script logo, slightly finessing the line-weight and the slant of the lettering.  We maintained the positive script as the Primary Signature, then added the ‘etiqueta’ which means ‘label’ in Spanish.  This solidified version allowed for greater flexibility with the logotype.  The Primary Signature should always conform to black or white reproduction, while the ‘Etiquetta’ may change season to season.

What’s Yours Is Maians

Then we extensively altered the brand story, designing all collateral, the web site,  some brand off-shoots and creating a tag line that proved as functional as it was droll.  ‘What’s Yours is Maians’ not only creates a possessive association with the product, but helps non-Catalan people pronounce the name, (it’s pronounced like mine). The current look and feel of the Maians brand could feasibly be described as ‘muted’ (florescent boxes, notwithstanding).  Keeping the tones within the color pallet to the right can insure consistency and recognition across all media platforms.  The company is also working on a new ‘Rural’ line, featuring durable but equally dashing boots, handmade in the Rioja region of Spain.