The Los Angeles Theatre Center
The Los Angeles Theatre Center Rebranding
Any design for a cultural institution like LATC must be determined by its content. Outstanding branding cannot take the place of purposeful stagecraft or visionary productions. It can however enhance each production and edify the overall experience. An inspiring, attractive, coherent communications system, deftly applied to all media platforms, can help to inspire all participants, from the actors to the critics, ushers to audience.
Starting with the Fall/Winter Face of the World Festival, Colorola has given this venerable downtown landmark an extreme makeover. With a consistent and methodological approach to the branding of the LATC, we have helpe to convey its artistic vitality, vision and spirit to a broadened audience with an appetite for more art, less hype.