Hillview Hollywood
A Hollywood Vamp, Revamped
Once owned by Charlie Chaplin, the Hillview has a star-studded, storied past. Built by Samuel Goldwyn in 1917, the building was intended as studio housing for the Famous Players-Lasky Company, the silent studio that eventually became Paramount. Valentino ran a speakeasy in the ornate hideaway just below street level, Viola Dana was a notorious resident, as well as May West. We wanted to create an identity that is evocative of the Hollywood landmark’s dazzling history, while conveying the charm and comfort of this particular property.
After a multi-million dollar refurbishment, the owners were looking for something that could awaken the colorful history, and yet come across as modern and luxurious – and still feel like home. Derived from the decorative iron work of the 20’s (and a subtle reference to the Hillview’s three arched porticoes), the Hillview ‘H’ logo also suggests a classic emblem or crest, with the subtle ‘H’ motif evocative of both the Hillview, and the hills that rise from its many vistas. The gate – like grid may also allude to a sense of security and refinement, yet in a manner that is approachable and friendly. The icon can be deployed by itself, or accompanied by the text; centered, flush left or distributed horizontally. The colors, PMS 484 and PMS 529 refer to the original painted colors on the Hillview’s exterior.
