El Camino Rurál
Wine Country Values
With the international success of Maians, the Spanish designer Alfonso De La Fuente Rey is now expanding the casual footwear line north to Rioja.
For centuries, the Spanish region La Rioja, situated 830 kilometers northwest of Barcelona, has provided some of the world’s most superb wines. Artisan traditions abound in the region where the elegance of the vintage is matched only by the rugged industry of the land. In fact, from agricultural equipment to corks, the accoutrements of wine production is a burgeoning side industry, one with high standards of quality and endurance befitting such noble tradition. It’s the wine worker’s specialized boots that have inspired Maians’ new line, Rural, launching Fall / Winter 2012.
The Maians’ penchant for style and originality have been exported to the ‘campo’. Rurál combines the tough resilience of the vineyard with the urbane sensibility for which Maians is famous world-wide.
Colorola integrated classic tractor chic with vintage label design to produce a durable brand ID with an urban/agrarian blend, creating a most dapper yet rustic finish.
