Custo Barcelona
La Vida Cosmopolatina
It was at Magic in Vegas, 1997 that Stuart Patterson (principal of Colorola) met los hermanos Custo. They were familiar with the work he had done for Wallpaper* as well as his nightclub graphics for Twilo and Sound Factory in New York. Custo was known at the time as Custo Line, an awkward English phrasing that the Catalans hoped would provide a bit of US market leverage for their brand of high end t-shirts.
Stuart recommended that if they wanted to get some American love, they promote the sexy Mediterranean aspect of the brand. And thus, Custo Barcelona was born. They brought Stuart to Barcelona where he worked closely with the brothers for several seasons. 3 years later, and still in Barcelona, Stuart launched Colorola on Rambla Catalunya, and the rest is graphics history.
