Indigo-Go

Home to the Sónar festival and seemingly 1000’s of kilometers of dance floor, Barcelona is practically the Nashville of dance music. Along with other European disco-meccas like London, Berlin, Paris and Ibiza, Barcelona is a city teeming with innovative djs and performers, all vying for lucrative club engagements and top positioning on Beatport. Mirus Loewe’s Indigo Raw imprint is a key player with several club events around the city (as well as a growing international schedule), the label has become a staple of the Mediterranean nightlife. Colorola has designed the brand ID for Indigo Raw (currently working on an overhaul) and we’ve created all of the packaging for vinyl and download releases.

Pop Wars

As technology and games continue to proliferate the virtual firmament, greater threats to video game security and competitive frameworks are an inexorable result. The multi-billion dollar industry, one of the fastest growing in the world, is still quite volatile, and the need for tightened security in all sectors, at all development stages is vital.  Galactic Mantis, a games security company in Viet Nam, is at the forefront of gaming security technology.  Inspired by the mid-century graphics of Swiss chemical company, Geigy, Colorola combined classic pharmaceutical package design with a nefarious nod to astro-infestation to create a unique brand system that is one part Halliburton, one part Warhol.

Commercial Real Estate in San Francisco is all High Profile.

Colorola designed an elaborate collateral and brand system for the San Francisco offices of LA commercial real estate company, Travers.  The objective was partly to emphasize the advantages of an established firm like Travers – one with a consummate track record, and a unique, proven way of doing business.  Additionally we aimed to demonstrate a penchant for style and proficiency– important features for San Francisco’s discriminating commercial client.

Commie Get It

While the Walt Disney Concert Hall has a most adept in house art department that creates perfectly proficient collateral for the LA Phil and friends, the marketing team decided to think out of the box when promoting an experimental concert, Pravda, that featured a diverse roster of contemporary musicians and djs interpreting the music of Shostakovitch, Prokofiev, and with Dvotchka, Russian folk music from the Stalinist era, demonstrating the profound depth of the musical invention and expression that prevailed in spite of (some might argue because of) the sweeping oppression that has defined the Stalinist regime.

The program featured several well-known figures from the indie/dance/hip-hop scenes like Penut Butter Wolf, Amon Tobin, Cut Chemist, DJ Spooky and Dublab Soundsystem. So the object was to introduce such esoteric programming to an audience attuned more to raves than Ravel. With our experience attracting huge crowds to the largest dance music events in Southern California, we were commissioned to help attract the same crowd to LA’s most consecrated classical venue. Taking cues from Soviet propaganda posters of the 20’s and 30’s, we created original illustrations and State-style graphics to produce a marketing campaign for print. With a bit of irony and contemporary references we avoided the pastiche of a mere caricature, and devised a look that was as fresh as it was Bolshevik.

We created a campaign inspired by Soviet propaganda posters that featured a fiery red illustration of the acclaimed Frank Gehry designed music hall. This experience helped us to realize that we have a particular knack for designing for public arts institutions, and ultimately led to our creative collaboration with the Los Angeles Theatre Center.

If Hollywood is the world’s entertainment capital, then Avalon is the Royal Palace. Formally the sound stage for Jerry Lewis’ live television broadcasts, the extraordinarily well-preserved landmark near Hollywood and Vine faces the Capital Records building, and is the location of choice for many of the world’s top performers.  The imposing Spanish Empire structure functions as a live venue for sellout performances, and during late night weekends, transforms into one of the most popular night clubs on the West Coast.

Avaland, the venue’s flagship production, has been a Saturday night staple in Hollywood for over 5 years, and Colorola has created the brand ID as well as a large portion of its printed collateral.  The owners are aware of the historical significance of the theater, and have entrusted Colorola to produce original art and marketing material that demonstrates its uniqueness and quality.  Taking our cues from mid-century cinema and Hollywood’s heritage of the 60’s and 70’s hedonism, we have created a brand narrative for the club that could visably constitute the key art and packaging for a major motion picture release.