Bluefly
Blue on Blue
The monochromatic scenes of a young, hip, shop-happy ingenue and her equally consuming friends created an effective and easily recognizable brand image for this successful e-commerce website. Founded in 1998, Bluefly.com is one of the few surviving fashion websites from the dot com boom. It’s a success story with many vital components, including its initial illustrated branding program, styled and illustrated by Colorola’s Stuart Patterson
